Creating a Digital Product from Scratch
Addressing a problem existing in a society and providing benefit to a group of people in the society is what a product does. It is also the function of a product to generate revenue for a company as well as help another product or service in the company.
It may also serve another product in another business goal. Creating value for a business is therefore accomplished by directly generating revenue.
Digital products like Google Chrome have been developed to help in the selling of other products in the market and has however reduced cost as well as improving productivity like way in-house IT applications do.
The main advantage of selling digital products is that you will not have to pay for any manufacturing as well as distribution costs.
After making the product everything you sell after then is purely profit. This is the reason behind why many digital products developers have chosen to create their own digital products all by themselves.
A good example on this is writing an eBook on a certain subject and then selling it online.
It is the goal of each and every internet marketer to develop their own product.Affiliate marketing is one great way in which you can make more money online.
With time you realize that you are ultimately losing out by leaving a lot of money on the table by just driving all your website’s visitors to some else’s product.
What if you decided to create your own product instead promoting other people’s website?
Any business person who has really made significant wealth has operated on some levels at least on an idea of scale. This can be simply explained by the process where you create your own product and promote it on your own website.
In this you end up up turning some of your website visitors to your customers. Other websites or say affiliates will also take your product and as well promote it on their website and end up selling the product for you.
It’s therefore vital to create your own product.
How to create a Digital Product from Scratch?
Like any other market in the business world, whether it is a digital product or any other physical product, success of the product won’t come overnight.
Hard work must be invested in the product and more so sleepless nights as well as financial investment as well as risk taking in the development of the product.
1) Authenticate your digital product idea.
It makes no sense to invest all your time be it days, weeks, months or years to building a product that nobody wants to have.
It is therefore very essential to always ensure that you validate your business ideas. Upon visit amazon you will find so many self-published eBooks that have sold only a few copies.
Probably the topic is on an area which has no real audience wishing or are interested in learning about.
2) Set-up a waiting list
People love eagerness. Before you build anything which is related to your upcoming digital product idea you have, you can create a landing page on your website.
Through this, you are able to know how many people express interest in your product by driving the targeted traffic to your sign up page.
You are therefore able to test the waters with the product concept and you can start to get indexed by the search engines as well as your prime existing audience even before your product is out in the market.
3) Build your audience with content
Do people really have reasons to go your site and sign up? You need to start up by ensuring that you have some high quality blog contention your site.
Building a targeted list of potential companies and brands who may be interested in sharing your content with other audiences is also very essential.
I believe it is your desire already to ensure that the people on your list always keep you on top of your mind. You therefore need to ensure that you always keep your blog content occasionally new.
You can even give another digital as a free give away in exchange for an email address or you can even offer a pre-launch discount.
4) Create your Digital Product
Having a significant social community and at least a good email list, you can then go ahead and launch your digital product.
At this point you start shifting your focus and attention away from the guest posting and gradually move back towards improving the quality and also the frequency of posts on your websites.
The hardest part of the entire process is actually creating the digital product. In your creation process since you are creating a product from scratch, you need to consider how exactly you will be selling your product from your website.
5) Integrate feedback and tweak your product
To have a successful digital product you need to involve your audience. You also need to ensure that you listen to your audience feedback.
To make the product a success again you need people to come and test it and see if indeed the product provided the value that it claims to offer.
6) Install monetization tools on your website
Your site is for business purposes and you thus need to ensure that it is up and running as smooth as possible. There are some essential plug-ins that will make your interaction with your site very smooth.
Some of the plug-ins which can make to use in your website include optimize press, zippy courses, SumoMe, AddThis among others.
7) Involve Strategic Launch Partners
Having moved all the way from scratch development of your product you need to make launch of type digital product a very important and great event.
Find somebody else in your industry who you can partner with and ensure that the procedure is a win-win situation for the both of you.
8) Unveil the product to your Audience
You need to launch the product to your audience and more so start expanding from there. Launching three product is just but the beginning.
After releasing the product to the market you then begin to check which channels are bringing in more customers.
Running some Facebook ads as well as campaigns may turn out to be very highly profitable and bring on board more customers for your product.
Some of the products that can be made over a very short period of time are paid video tutorials. This have made celebrities out of common people and can be raised up from scratch.
Having a skill is one step ahead as someone else may want to learn on your skill.
One-on-one coaching sessions is another product which can be presented online and ensure that you make money multiple times with the same content.
eBooks are also common digital products and you can use various known sites such as e-junkie to sell your eBooks.
Creation of digital products from scratch is thus not a walk in the park but a process that requires consistency as well as investment and patience.
The most important thing is to get your first product out there. Never wait for the right time to create your first product since the time is now.